Titleist takes the wraps off its GTS driver range

Titleist has revealed its new GTS driver family, and the line follows the logic that has served it well: one platform, three heads tuned for different golfers rather than a single driver pretending to suit everyone. The GTS2 is the forgiving, higher-launch core model; the GTS3 the adjustable all-rounder most better players will gravitate to; and the GTS4 the low-spin, low-launch head for golfers with the speed to need it.

It is a measured, fitting-led release rather than a moonshot distance claim — which, refreshingly, is the honest way to sell a driver. The difference between the three heads matters far more than the difference between this year's model and last year's.

Which is exactly why the GTS launch is also an argument for getting fitted. A GTS2 and a GTS4 will behave like completely different clubs in the same hands; guess wrong and you have bought spin you do not want or thrown away forgiveness you needed.

We will reserve judgement until the numbers are in, but the structure is right. If you are driver shopping this year, book a fitting before you fall for a paint job — and take your own launch numbers along.