Golf, gear and the truth about both
ifrothgolf is an independent golf publication: the news worth knowing, honest reviews, plain-English buying guides, and the gadgets actually worth your money. We started it because golf media is full of recycled press releases and padded lists — and we wanted the version a mate who knows their stuff would actually give you.
How we work
The promises behind every pick
We recommend the best, not the best-paying
Plenty of our picks link to retailers who pay us nothing — because they were genuinely the better buy. The verdict comes first; the commission is an afterthought.
Research-led, real-world tested
Every pick is researched hard — our own hands-on time where we can, cross-checked against trusted expert testing, owner reviews and tour use. We say what's great and what to watch out for.
Plain English, no filler
No spec-sheet word-salad, no 5,000-word preambles before the answer. We tell you what to buy, who it's for, and why — then get out of your way.
Honest about how we're funded
Some links earn us a small commission at no extra cost to you. That's what keeps the site free and independent. The full detail is on our disclosure page.
The team
Who's behind the bylines
Matt
Founder & Editor
Founder of ifrothgolf. Plays off single figures, has tested more gear than is sensible, and writes the stuff he'd want to read.
Jordan Hale
Equipment Writer
Covers clubs and the tech arms race. Spends more time on launch monitors than the course, and isn't sorry.
Priya Anand
Staff Writer
Writes on putting, the short game and the gear that quietly saves shots. A reformed blade loyalist.
Tom Whitaker
Staff Writer
Tracks the business of golf and the rules that shape it — and which kit it all trickles down to.
Come say hello
We share the picks and the stories over on Instagram, @ifrothgolf.