The ifrothgolf review
The flagship three-piece urethane tour ball from Seed, a direct-to-consumer brand selling premium-construction balls at mid-range prices.
What's great
The construction is legitimately premium, with a cast urethane cover thinner than the Pro V1's, and the performance backs it up. Today's Golfer crowned it best DTC tour ball in their ball test, and robot testing found it had the smallest carry distance drop-off of anything tested, which speaks to impressive consistency. Independent ball quality audits of the third generation have also been positive. Feel is excellent, firm enough off the woods, soft on wedges and just right on the putter. At roughly £25 to £30 a dozen, and cheaper on subscription, you are getting genuine tour-ball performance for ball-you-can-afford-to-lose money.
Worth knowing
Brand-direct only, so no Amazon Prime next-day rescue when you run out on a Friday. No tour pros play it, so you're trusting test data rather than telly validation. The subscription needs managing or boxes keep arriving. Durability of the thin cover is good but not quite bulletproof off wedge grooves.
The verdict
The thinking golfer's premium ball. If you spin a urethane ball and resent the £55 dozens, try these.
